The idea is ludicrous, and it sounds much more like marketers inventing a craze than an actual new popular product.
Japan Today article
Quote by JapanToday:“Well, we started hearing a while back from male customers who said they wanted a bra,” the spokesperson explains. “Lately women have taken to wearing men’s underwear as a matter of fashion. Why shouldn’t the reverse be true too? So we developed a bra for men.”
Good for him—but what about the svelte Bakko? You’d think he’d have nothing to put into a bra, but there’s more to this than meets the casual eye, as he explains to Maiko: “My nipples are dark and very big. They show even through a T-shirt. But look, Maiko! With this bra on, you can’t see my giant nipples!”
Right, so, they developed a bra for guys 'cause women like to wear men's clothes. Sure, 'cause that's perfectly good logic to use when launching a new product. AND this guy, who complains people can see his nipples, doesn't have a problem with people seeing a bra instead!?
Fuck right off.
These don't even look like they're any different from normal bras. If you're really trying to create manbras, and not just whipping up an artificial craze, you'd make changes. Remove the underwire, for example. No one with breasts so small the 'cup' is flat need a fucking underwire!
I call bullshit. It may not be a hoax, but it's definitely not an undiscovered market.