Now they're trying to tackle the DSLR market, though details are scant at this time.
My comment to the Wired article:
Quote by NFG:I would imagine a camera like this would be aimed more at the medium-format market. The DSLR market is already saturated with companies aggressively competing with each other for price, features and quality. Can a small company keep up with Nikon and Canon's yearly release schedule, huge back catalogue of lenses and feature density? Sigma, a company making lenses for decades, can't make a DSLR that competes effectively. These RED guys are going to either license an existing mount (like Kodak and Fuji did, using Nikon's F-mount) or they're gonna be entering a pool of existing, ancient sharks.
There's just no demand for this thing: Nikon's D700 uses a full-frame (35mm-sized) sensor and shoots 8fps with a huge lens catalogue, and it's only $3k USD. How on earth could RED compete, and why would they bother if the prices are already this low? They're trying to solve a problem that doesn't exist, IMO.