And it was short-lived: the bundle was quickly sold out and Sega never made more of the pads. Once SegaDirect closed up there was no more hope for a replacement either, really.
So you might imagine the little purple pads have a bit of collector value, and you'd be right. One sold on Yahoo Auctions in Japan for 7,250 yen a couple of days ago.
Holy shit, I mean... It's a great controller, but wow. Buy a decent stick for half the price! =D
Here's the auction.