You can get it in all kinds of sensor sizes, resolutions, framerates, and you can even swap the lens mounts, and shoot Canon or Nikon as the urge strikes.
I mean, jeez... That's pretty awesome, but with the price starting at $12k and easily hitting $55k... Well shit, this kind of flexibility ain't gonna be cheap.
I've been thinking for years that modular's the way to go: the idea of replacing the entire camera just 'cause there's a new sensor available is ludicrous, so now... Well shit, check it out.
They even show two units mounted side by side for the ultimate in binocular 3D-o-vision. Fuck me.
And for crying out loud, do we really need a 186x56mm sensor? That's MASSIVE, about six times larger than 35mm film!