That's the crux of a recent techdirt post.
Quote by techdirt:I'd say I'm not at all convinced (as the article posits) that Twitter "confounds" predictive modeling. I think it still requires other random events to occur -- and those have always happened in the past. Perhaps the interconnected nature of the world today can massively amplify a sudden flash fad, but that doesn't necessarily mean you toss predictive modeling out the window.
Or maybe not:
Quote by techdirt:and (surprise!) it turns out that the guy who wrote the article runs a company selling a tool that competes with predictive modeling software focusing on "behavioral analytics."
So, much like climate change, this means there will be random spikes of extreme behavior that cannot be modelled, but given the inherently random nature of the future, wasn't it always thus?
Random things will continue to be random, predictable things will continue to be predicted. Move along, nothing new to see here.